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NFL lanzará una campaña publicitaria en honor al mes de la Herencia Hispana
La NFL lanzó el miércoles una campaña publicitaria y dirigida a sus aficionados hispanos con motivo del mes de la Herencia Hispana, el cual se celebrará del 15 de septiembre al 15 de octubre.
La liga dio a conocer la iniciativa, llamada “Por la cultura”, que incluye una nueva línea de gorras, camisetas y casacas mostrando la “ñ” en las letras NFL. También se impulsará un programa de becas y un anuncio publicitario en el que participa el cantante puertorriqueño Ozuna.
La @NFLEspanol lanza la campaña "Por la cultura", iniciativa del Mes de la Herencia Hispana. Tiene a @Ozuna como protagonista, "celebra la diversidad de culturas dentro de la comunidad latina" y está identificada con el logo de la NFL con una tilde sobre la "N" a modo de "Ñ". pic.twitter.com/mfolbtjJ74
— Ritmo NFL (@RitmoNfl) September 15, 2021
“Tenemos muchas ganas de celebrar la vitalidad, las similitudes y las diferencias que hay dentro de la comunidad Latinx a través de nuestra nueva campaña ‘Por la cultura’,” dijo Javier Farfán, estratega de mercadeo cultural de la NFL.