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Padres será el primer equipo de la MLB con publicidad en su uniforme tras acuerdo con Motorola
Los Padres de San Diego se convertirán en el primer equipo de las Grandes Ligas con publicidad en su uniforme tras anunciar su acuerdo publicitario con Motorola; el cual podría ser el inicio de una nueva era en la MLB en lo que a pactos económicos se refiere.
La MLB y la Asociación de Jugadores eliminaron la norma que los equipos de ambas ligas no podían utilizar publicidad en sus vestimentas, dando, a su vez, el derecho de portar marcas de productos en las mangas derechas y cascos.
La posibilidad de que todas las organizaciones puedan portar publicidad en sus indumentarias se hará oficial en 2023, cuando los Padres darán el primer paso entre sus pares.
The San Diego Padres announced that they will wear a Motorola sponsorship patch on their uniforms in 2023 pic.twitter.com/2m1PWNvdHy
— FOX Sports: MLB (@MLBONFOX) April 19, 2022
"El icónico logo de Motorola en nuestro uniforme encaja perfectamente con la marca de los Padres", declaró el CEO de San Diego, Ecik Greupner.
"Motorola y los Padres comparten el compromiso y la pasión por crear experiencias significativas para el consumidor”, agregó Rudi Kalil, vicepresidente y gerente general de Motorola. “Estar entretejido en la camiseta de los Padres de San Diego es un momento crucial y emocionante para la marca Motorola y nuestra innovadora línea de productos, y estamos encantados de conectarnos con los Padres y los fanáticos del béisbol de todo el mundo a través de esta unión, la primera en su tipo".