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¿Por qué Pepsi ya no patrocina el Show de Medio Tiempo del Super Bowl de la NFL?
Por Heliana Guirado
El Show de Medio Tiempo del Super Bowl es un evento de importancia mundial y el público siempre lo relacionó con Pepsi, marca que lo patrocinó durante 10 años, hasta que decidió ponerle fin a esta exitosa etapa.
El anuncio lo hizo en Twitter la propia marca de refrescos que expresó: “Después de 10 años de actuaciones icónicas del Pepsi Super Bowl Halftime Show, hemos decidido que es hora de pasar el micrófono", además de agradecer "a los increíbles artistas y fanáticos que nos ayudaron a crear algunos momentos increíbles en el camino".
After 10 years of iconic Pepsi Super Bowl Halftime Show performances, we have decided it’s time to pass the mic. 🎤 Thank you to the amazing artists and fans who helped us create some incredible moments along the way. 👏 Now on to the next stage… 👀
— Pepsi (@pepsi) May 24, 2022
Respecto al motivo que puso fin a un negocio rentable, el medio AS explica que se debe a una cuestión monetaria, es decir, que el contrato que firmaron venció y para renovarlo la NFL esperaba que la compañía pagara entre $40 y $50 millones de dólares anuales, pero finalmente no hubo acuerdo.
De esta forma, Apple Music es el nuevo patrocinador del Show de Medio Tiempo y la forma de anunciarlo fue el lanzamiento de un tráiler llamado "Rihanna is Back", en el que presenta a la cantante como la protagonista del espectáculo este año.
Para que la National Futbol League aceptara incluir a Apple como el nuevo promotor, la sociedad creada por Steve Jobs debió ofrecer la suma de 50 millones de dólares anuales, justamente la que se exigía a Pepsi. De esta forma, el nuevo acuerdo durará, en principio, cinco años.