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¿Por qué el Super Bowl de la NFL aumenta el consumo del aguacate mexicano?
Por Heliana Guirado
El Super Bowl tiene un impacto impresionante en Estados Unidos, no sólo desde lo deportivo, sino también desde lo económico, ya que es el segundo día (después del de Acción de Gracias) en el que los ciudadanos consumen más bebidas y comidas. Y puntualmente el aguacate mexicano es uno de los productos más elegidos.
El motivo de lo anterior es la popularidad que tienen en Norteamérica los nachos con guacamole, la cual se incrementa el día del juego final. Teniendo en cuenta la cercanía geográfica, México es el principal proveedor de la fruta y para este año se estima que la exportación será de 130 mil toneladas.
Super Bowl LVIII recibirá 130,000 toneladas de aguacate proveniente de México https://t.co/xTd0UXympM
— El Diario Nueva York (@eldiariony) February 8, 2024
De acuerdo a información brindada por el Grupo Consultor de Mercados Agrícolas, el récord en números se registró en 2023, cuando se enviaron a Estados Unidos 1 millón 145 mil toneladas, las cuales se llevaron principalmente desde el Estado de Michoacán.
En diálogo con la agencia EFE Eleazar Oceguera Aguayo, presidente de la Asociación de Productores y Empacadores de Aguacate de Jalisco, reveló que para 2024 se prevé que las ganancias sean de 630 millones de pesos mexicanos (alrededor de 36.8 millones de dólares). Sin embargo aclaró que debido a los cambios climáticos el tamaño del aguacate se redujo y eso impactó negativamente en la retribución de los productores.
"En Estados Unidos es muy notable la influencia de la cultura latina, principalmente en música, baile y comida", explicó la consultora Nielsen hace algunos años para definir el por qué de la popularidad del aguacate.
#EnPortada | Aguacate, rey del Super Bowlhttps://t.co/N5YtQS6Stt
— El Heraldo de México (@heraldodemexico) February 8, 2024
Por otro lado se afirma: "Hemos visto un crecimiento importante en la compra de productos de consumo como tequila, tamales, aguacates, guayabas, limón verde, guacamole, carnitas, entre otros, y no precisamente impulsado por los latinos, sino por los consumidores no hispanos".
La historia revela que de 1914 a 1997 esta fruta estuvo prohibida en el país debido a que se creía que contenía un gusano que podía afectar la salud de las personas. Con el tiempo no sólo fue aceptada, sino que tomó relevancia gracias al juego de final de temporada de la NFL.