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El mercadeo en la MLB se ha intensificado en los últimos años para atraer tanto al público joven como a los fanáticos que se han ido hacia otros deportes. Por esta razón utilizan campañas especiales y los Rays de Tampa Bay y los Marlins de Miami tienen una nueva estrategia.
Todos los viernes de la temporada utilizarán uniformes retro de sus primeros años en la liga. Los Marlins utilizarán un uniforme conmemorativo a 1993, en el que tendrán el antiguo logo del equipo y la tipografía que usaron cuando se unieron a la MLB.
The Rays announced they will wear their "Devil Rays" retro uniforms every Friday home game this season 🤩🙌 pic.twitter.com/R4UWiFfyNg
— FOX Sports: MLB (@MLBONFOX) March 27, 2023
Los Rays tendrán una campaña similar. Esto le ha funcionado en el pasado a otros equipos que suelen utilizar este tipo de mercancía, que suele atraer a más fanáticos al parque y también aumentar las ventas en las tiendas oficiales de los conjuntos.
Ya los jugadores más representativos de estas franquicias han tenido sesiones de fotos con estos uniformes, como el caso de Randy Arozarena con el conjunto de los Rays de Tampa Bay o Luis Arráez y Sandy Alcántara con el equipo radicado en Miami.
Ambas franquicias son de las organizaciones que más tienen problemas para llevar a fanáticos al estadio en los últimos años en las Grandes Ligas.