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El mercadeo a través de las redes sociales ha sido un punto importante a medir para los deportistas en los últimos años. El poder de influenciar al público es un negocio rentable para los grandes atletas y en ese apartado, Saúl "Canelo" Álvarez le saca ventaja a unas cuantas superestrellas.
EL ATLETA QUE MÁS VENDE ?
— Telemundo Deportes (@TelemundoSports) September 3, 2021
? @Canelo es el rey de las redes sociales ?
? ¿Sabías que es más comerciable que #Messi y @Cristiano?
? https://t.co/DgDUU9GAN1 pic.twitter.com/tAdTgnCYOT
De acuerdo con un estudio realizado por SportsProMedia, el pugilista mexicano, que ha ganado campeonatos mundiales en 4 divisiones distintas en boxeo, supera a figuras como Lionel Messi, Cristiano Ronaldo o LeBron James.
Álvarez ocupa el cuarto lugar de la lista y es superado por tres mujeres: Simone Biles, Naomi Osaka y la futbolista Ashlyn Harris. Messi, por ejemplo, ocupa el lugar 12 del conteo.