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Super Bowl LVII vs. Mundial de Fútbol 2022: ¿Qué evento tuvo más rating?
Por Heliana Guirado
El Mundial de Fútbol es el evento más importante, que convoca a fanáticos no sólo de ese deportes, sino de muchos otros, que encuentran en la competición un momento de levantar las banderas de sus países con orgullo. Y una prueba de ello es que la final de 2022 alcanzó números billonarios de audiencia, superando ampliamente al Super Bowl LVII.
El evento se realizó en Qatar y el último día quedará para siempre en la historia debido a que Lionel Messi levantó la copa con la selección Argentina, después de una agónica final con Francia, que terminó definiéndose por penales. Para el astro argentino significó saldar la única deuda que le quedaba en su carrera futbolística, y los aficionados de su país colmaron las calles de cada ciudad.
Según datos recopilados por el medio The Athletic, el rating global de ese día fue de 1.5 billones de personas, incluyendo las de Estados Unidos.
En el caso del Super Bowl LVII, que se desarrolló el 12 de febrero de 2023, días después de la final de Qatar, los ganadores fueron los Kansas City Chiefs, tras derrotar a Philadelphia Eagles. Por supuesto en Estados Unidos, éste tuvo más repercusión que el mundial.
A continuación se muestra con detalles las mediciones:
Evento | Audiencia en EE.UU | Audiencia global |
|---|---|---|
Super Bowl LVII | 113.1 millones | 40 millones (fuera de EE.UU) |
Final Mundial de Qatar 2022 | 25.8 millones | 1.5 billones (incluyendo EE.UU) |
Los canales de televisión y plataformas de streaming no fueron los únicos que disfrutaron de ganancias millonarias, ya que la FIFA informó que en el periodo 2019-2022 "los ingresos alcanzaron un nuevo récord de 7.568 millones de dólares", siendo la copa la principal fuente de ingresos.
"Este importante logro financiero proporciona al fútbol mundial una sólida base financiera desde la que prosperar", explicaron sus autoridades.
Super Bowl LVII highlightspic.twitter.com/3pda7JyWTr
— SportsDraft (@SportsDraft_) February 14, 2023
En el caso de los Chiefs, que se llevaron el anillo de la NFL, también disfrutaron de un importante premio monetario. Se sabe que cada miembro cobró 157 mil dólares, más el anillo, valuado en 30 mil dólares. Esta es una muestra del impacto que tiene este partido, al que se le suma el Show del Medio Tiempo, que convoca a seguidores de todo el mundo.