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Vanessa Bryant no renueva el acuerdo entre la marca de Kobe Bryant y Nike
Por Miguel Bonilla
El pasado 13 de abril expiró el acuerdo firmado entre Kobe Bryant y Nike de 2016, el cual se hizo oficial justo después del retiro de la "Mamba Negra". Vanessa Bryant, esposa del jugador, anunció como cabeza de Propiedades Kobe Bryant que la sociedad no se renovará.
“El contrato de Kobe con Nike expiró el 13 de abril de 2021. Kobe y Nike han hecho algunos de los tenis para baloncesto más hermosos en la historia, usados y adorados por aficionados y atletas de todos los deportes en el mundo. Lo más adecuado es que más jugadores de la NBA usen el producto de mi esposo”, comentó Vanessa Bryant a ESPN.
Vanessa Bryant and the Kobe Bryant estate elected not to renew the partnership with Nike, she confirmed to @NickDePaula: https://t.co/tjGOYGgPrS pic.twitter.com/cYqXK6xvci
— SportsCenter (@SportsCenter) April 20, 2021
Aparentemente luego del fallecimiento del jugador hubo una alta demanda de sus zapatillas, pero de acuerdo al contrato firmado por el jugador con Nike se limitó su producción y venta, incluso con problemas para presentar productos para niños.
Se espera que la producción con Nike se detenga por completo y Propiedades Kobe Bryant negocie con marcas externas para retomar su venta y distribución. Vanessa Bryant confirmó que los logos empleados en toda la indumentaria de la "Mamba" son al día de hoy propiedad de Nike.