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Yankees estrenarán patrocinio en la manga de su uniforme
Por Pedro Moreira
Los Yankees de Nueva York se convertirán en el décimo tercer equipo en la MLB que utiliza un parche de patrocinio en la manga de su uniforme, algo que no estaba en los planes de la franquicia en años recientes, pero que ahora es parte de su negocio de comercialización.
Los logotipos de Starr Insurance estarán en los uniformes a partir del 21 de julio. La ubicación del parche también variará de un jugador a otro, según Chris Kirschner y Brendan Kuty de The Athletic.
Our home and away uniforms with the Starr Insurance patch. pic.twitter.com/cakDuS5Mp7
— New York Yankees (@Yankees) July 12, 2023
El acuerdo de Nueva York con Starr Insurance le reportará al club un rango medio de $20 millones cada año, dijo una fuente a Peter Botte del New York Post.
"Estamos extremadamente orgullosos de dar la bienvenida a Starr Insurance como el primer socio exclusivo de los Yankees", dijo el propietario de los Yankees, Hal Steinbrenner, en un comunicado. "Haber tenido a Starr como nuestra compañía de seguros durante la última década y haber trabajado de cerca con su equipo de liderazgo como parte de nuestra asociación preestablecida".
Según los informes, el acuerdo se extiende hasta 2031. Pero todo dependerá de los resultados comerciales que tenga para la franquicia en los años del acuerdo.