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¿Cuál ha sido el Halftime Show más caro de la historia del Super Bowl?
Por Heliana Guirado
Es imposible pensar en el Super Bowl de la NFL sin que rápidamente venga a la mente de todos el Halftime Show. Un recital de estas características, por supuesto, implica que los organizadores incurran en altos gastos, y en lo que va de la historia, el más caro ha sido el protagonizado por The Weeknd.
El sitio The Richest fue el que después de haber hecho un recuento de las distintas ediciones, informó que el recital del cantante canadiense implicó poner sobre la mesa una suma de $17 millones. Con esto se cubrieron gastos de logística, sonido, escenarios (que la mayoría de las veces son desmontables), luces y demás cuestiones que ayudan a vivir una experiencia realmente inolvidable.
.@theweeknd talks with @heykayadams about what it means to perform on "the biggest stage there is" at the #PepsiHalftime show! (via @nflnetwork)
— NFL (@NFL) February 7, 2021
📺: #SBLV -- TONIGHT 6:30pm ET on CBS
📱: NFL app // Yahoo Sport app pic.twitter.com/DJovpc2IvD
El intérprete cantó ante el público el 7 de febrero de 2021 en el Raymond James Stadium de Tampa, Florida. Con una duración de poco más de 14 minutos, el nacido en Toronto comenzó su recital saliendo de un auto de colección y sentándose sobre la cima un edificio ficticio, mientras un coro de al menos 20 personas lo ayudaba a cantar "Starboy", el tema con el que comenzó.
The Weeknd repasó sus éxitos más conocidos como Save Your Tears, Blinding Lights y I Feel It Coming, entre muchos otros. A diferencia de colegas de años anteriores, él decidió no tener invitados de lujo.
.@theweeknd absolutely killing it at the #PepsiHalftime show. #SBLV pic.twitter.com/EGRwuZHU1C
— CBS (@CBS) February 8, 2021
A tal punto llegó la complejidad del concierto que dio el artista, que él mismo reconoció que puso $7 millones de su propio dinero para acarrear con los gastos, además de que no cobró por estar allí. "Nos hemos centrado realmente en llamar la atención de los fanáticos en casa y hacer de las presentaciones una experiencia cinematográfica", dijo la estrella sobre ese día tan importante en su carrera.
En la lista de los conciertos más caros en la historia de este evento, siguen el de Jennifer Lopez y Shakira ($13 millones), Prince ($12 millones), Bruno Mars y Aerosmith ($11 millones cada uno) y
Lady Gaga ($10 millones).