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Champions League vs. Super Bowl de la NFL: ¿Cuál es el evento deportivo más visto?
Por Heliana Guirado
El Super Bowl de la NFL es el evento deportivo más importante de Estados Unidos, y en otros países también recopila millones de aficionados que esperan con ansias la culminación del campeonato. Sin embargo, a pesar de ese impacto, la Champions League lo supera con creces en la actualidad.
Si se comparan los números obtenidos en el Super Bowl de 2023, se nota lo expresado anteriormente, ya que la empresa Statista GmbH manifestó que ese día 115 millones de personas estuvieron viendo el evento en Estados Unidos. Pero el número asciende a 155 millones si se tienen en cuenta los 40 millones de espectadores que lo vieron fuera del territorio norteamericano.
🏆 ¡CAMPEONES DEL MUNDO!🏆
— El Club del Tazón (@ClubDelTazon) February 13, 2023
Los Kansas City Chiefs ganan su tercera Super Bowl frente a los Philadelphia Eagles por 38-35
⭐️ 1970 ⭐️ 2020 ⭐️ 2023#ChiefsKingdom ❤️💛#SuperBowl #SBLVII #NFL pic.twitter.com/jEGfiaxKJk
En la Liga de Campeones, por otro lado, se registró un total de 450 millones de espectadores a nivel mundial, cifra con la cual queda muy por delante. Un punto clave aquí es que el fútbol tiene una resonancia internacional diferente al fútbol americano, por lo cual sus seguidores seguramente se distribuyen en cada punto del planeta.
Varios estudios confirman que la final de la Champions League es el acontecimiento deportivo más seguido en el mundo, superando no sólo a la National Football League, sino también a la NBA. Puntualmente, el medio Mundo Deportivo explica que hubo un momento de transición en 2010, cuando "la Champions se colocó al frente del ranking de los eventos deportivos anuales más vistos del planeta".
Manchester City vence 1-0 al Inter de Milán y gana la Champions League, la primera de su historiahttps://t.co/AUwwd0RLNY
— CNN en Español (@CNNEE) June 10, 2023
Por otro lado se informa que el hecho de que los clubes más conocidos de Europa realicen giras anuales por Asia, Estados Unidos y el Medio Oriente, fue lo que despertó pasiones en distintos territorios, lo cual desembocó en un aumento en la cantidad de seguidores.
En Estados Unidos, sin embargo, nada supera al Super Bowl, ya que ese día las empresas de comidas y bebidas venden más que en cualquier otro, además de que los patrocinadores que quieren ser parte de la final, pagan cifras extravagantes.
También los artistas que cantan en el Show de Medio Tiempo no cobran, debido a que conocen el impacto instantáneo que tendrá en sus carreras esa participación.