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¿Por qué el FC Barcelona usó el logo "Motomami" de Rosalía en su camiseta de El Clásico contra el Real Madrid?
Por Heliana Guirado
Este domingo 19 de marzo el FC Barcelona venció 2-1 al Real Madrid, pero además del interés que genera este clásico, algo que llamó la atención de los fanáticos fue que el equipo azulgrana llevó en su camiseta el logo de "Motomami", perteneciente a la famosa cantautora Rosalía.
La conexión entre el fútbol y la música realmente no se ve con tanta frecuencia, excepto en eventos como el Mundial. Sin embargo ahora sucedió algo muy explícito y según expresó el equipo catalán en un comunicado, los motivos se remontan a un acuerdo de patrocinio, teniendo en cuenta que Spotify es la principal empresa que lo apoya económicamente, y por eso debieron elegir llevar alguna frase relacionada con la plataforma.
𝑴𝒐𝒕𝒐𝒎𝒂𝒎𝒊 💃 pic.twitter.com/8N0Mq2KCEv
— FC Barcelona (@FCBarcelona_cat) March 16, 2023
"El Barcelona y Spotify han elegido a Rosalía porque justo este mes se celebra el primer aniversario del lanzamiento del disco ‘MOTOMAMI’, un nuevo hito de la música contemporánea. Su tercer álbum de estudio ha recibido la aclamación de la crítica internacional y acumula cientos de millones de reproducciones en Spotify", expresaron los directivos del ex conjunto de Lionel Messi y Gerard Piqué.
"Motomami" es no sólo el reciente álbum lanzado por Rosalía, sino también el más exitoso. Además de eso la frase se convirtió ya en un lema e incluso en un importante elemento de marketing que se plasma en camisetas, gorras y otros productos. La canción de la intérprete, del mismo nombre que el disco, tiene hasta el momento más de 15 millones de reproducciones en YouTube.