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¿Por qué Jerry West fue elegido como el logo de la NBA?
Por Heliana Guirado
El pasado 12 de junio murió Jerry West, una de las leyendas de Los Angeles Lakers, donde disputó toda su carrera en la NBA. Y tras su deceso se recordó que él es la figura elegida por la mejor liga de baloncesto del mundo para protagonizar el logo, reconocido por todos.
Se puede ver en el símbolo a la figura de un hombre en plena jugada, pintado íntegramente de blanco. En 1969 el entonces comisionado J. Walter Kennedy trabajaba justamente en el logo y para eso contrató al diseñador Alan Siegel, quien se introdujo de lleno en esta tarea y para eso analizó miles de fotografías de distintos juegos, buscando inspiración.
La leyenda ya descansa en paz.
— Enrique Garay (@quiquegaray) June 12, 2024
Jerry West, que de los @Lakers pasó a ser la silueta en el logo de la @NBA , falleció hoy. pic.twitter.com/W0VrfGdIFP
Fue así como vio la foto de West y al respectó contó en una entrevista: "Me atrajo porque era bonito y vertical, y lo tenía inclinado y regateando. Tenía un poco de movimiento. Diseñé ocho, nueve o 10 versiones diferentes, y esa resultó la más efectiva".
A pesar de que el diseñador estaba conforme, tenía que contar ahora con el aval de las autoridades de la NBA, algo que consiguió inmediatamente: "Hoy en día, habrían tenido que pasar por una especie de loco proceso de investigación durante seis meses, pero fue aceptado espontáneamente y se lleva utilizando más de 40 años", relató.
Jerry West on the #NBA logo in 2017 on #TheJump: "If I were the NBA, I would be embarrassed about it... If they would want to change it, I wish they would. In many ways, I wish they would.” https://t.co/z8XEfORmSx pic.twitter.com/q90XqLhxSV
— ESPN Los Angeles (@ESPNLosAngeles) February 25, 2021
A pesar del honor que puede significar para cualquier jugador de la NBA que lo elijan como logo, en el caso de West esto le generaba cierto conflicto. En diálogo con ESPN manifestó alguna vez: “Es halagador, jugué en la época en que comenzaron a tratar de comercializar la liga. Había cinco personas que iban a considerar. No me enteré hasta que me lo contó el difunto comisionado, Walter Kennedy".
Sin embargo, el estadounidense contó: "No me gusta hacer nada para llamar la atención. Ojalá cambiaran el logo. En muchos sentidos, desearía que lo hicieran”.