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Los récords de audiencia del Super Bowl 2023 de la NFL
Por Heliana Guirado
El Super Bowl es un evento que hace varios años traspasa las fronteras de Estados Unidos para impactar a personas de todo el mundo. En 2023 el éxito continuó, ya que la edición 57 tuvo 110 millones de espectadores.
La cadena FOX tuvo los derechos para transmitir el partido entre los Kansas City Chiefs y los Philadelphia Eagles y registró estos números, que provienen del canal principal más FOX Deportes, la plataforma de streaming de FOX y los sitios online de la NFL. Los encargados de brindar la información son Nielsen’s Fast National data y Adobe Analytics.
Por otro lado, el evento deportivo en sí tuvo una audiencia un 18% mayor que el de 2022 y fue visualizado por un 103% más de personas, en relación al de 2020.
Además del fútbol americano, el Super Bowl se convierte también en un acontecimiento cultural, ya que su show de medio tiempo es lo más ansiado por los fanáticos. Este año Rihanna fue la encargada de deleitar al público, después de varios años fuera de los escenarios.
De hecho, la cantante nacida en Barbados tuvo una audiencia de 118 millones de personas, o sea un poco más que el juego entre los Chiefs y los Eagles. La también empresaria aprovechó para anunciar allí su segundo embarazo.
Esta final de la NFL fue la décima transmitida por FOX y se convirtió en el segundo show más visto en la historia de la empresa audiovisual.