Daisy Dukes, big breasts and sleek cars.
If there’s three things the typical American male will pause for, if even momentarily, it’s these three things. When you put them all together in a Super Bowl commercial, you’re bound to have some sort of success. That’s exactly what Mercedes is banking on, as they’ve released yet another trailer for their Super Bowl commercial, which makes a lot more sense then the weird ones we saw this weekend, yet it vastly underwhelms.
First off, we have to discuss how massive Super Bowl commercials have gotten in our consumer driven society. Yeah, they’ve always been a big deal but the recent trend this past decade now seems to be treating these commercials as though they’re motion picture productions. We hear about it in the trade papers, then we see a trailer and then we see the real thing — just like in Hollywood.
Commercials are basically short film of sorts. But the hype around these things has reach an epic magnitude that just can’t go unaddressed.
That being said, Mercedes does exactly what a teaser trailer is supposed to do, and they dumb it all the way down. The teaser featured model Kate Upton in a tight-fitting shirt and Daisy Duke shorts, with a handful of soap suds.
You can see where this is going.
The ad says that Kate Upton washes the new Mercedes-Benz CLA in slow motion, only she’s not the one washing it. A group of guys wearing football jersey’s gawking at her are actually the ones washing Upton’s Mercedes, so the punchline is that Kate Upton washes the car but she’s not actually washing it.
The funniest part of the teaser is it’s a 90-second trailer for a commercial that’s probably going to be under a minute long.
I have to say, if this is what the Super Bowl commercials are coming to in terms of quality, I’m not looking forward to what’s in-store for us this year. But like every year, for every funny Doritos commercial, there’s ten Mercedes commercials that try to be funny but fail miserably.