Bills sponsor takes shot at Patriots’ Tom Brady on billboard (Photo)

The New England Patriots are hosting the Buffalo Bills in the season finale. There is a lot on the line for the Patriots and they’re playing for seeding in the AFC conference playoffs.

One Bills sponsor, Northtown Automotive, put up a billboard to taunt Patriots quarterback Tom Brady and his Ugg boots. Brady for his part is just focusing on winning and playing in the playoffs.

“We always say that as the season goes on, the games only get bigger and bigger and bigger, and I think that is this week, too,” Brady said, via ESPN. “We’ve worked too hard for too long to get to this point.

“We’ve got a great opportunity ahead of us, and you just don’t want to go out there and not give it your best and put out an effort that’s less than 100 percent of what you’re capable of, because, like I said, it’s been 11 months of work to get us back to this point.”

Here is the billboard:

Hat tip to Darren Rovell