In a first-of-its-kind deal announced today, partypoker, a leading online poker brand, was named the Official Online Gaming partner of the Philadelphia 76ers, New Jersey Devils and Prudential Center, where the Devils play their home games.
This multi-year deal in the online gaming category is a first for U.S.-based sports organizations.
“We are proud to welcome partypoker to our family as we embark on an exciting journey with an innovative, global leader in the digital marketplace,” said Scott O’Neil, CEO of the Philadelphia 76ers, New Jersey Devils and Prudential Center. “As an organization, we will continue to align with brands that aspire to grow with us, in true partnership.”
As part of the partnership, co-branded assets will be built for fans of the two sports franchises. Through a new and exclusive promotion called the ‘Dream Seat Series,’ fans located in New Jersey who play on nj.partypoker.com will be able to compete for a number of great prizes, including regular, courtside and VIP suite seats to all Devils and Sixers home games. Road trips with the teams and tickets to concerts at the Prudential Center will also be among the prizes offered.
“We are excited to be working with the Devils and 76ers and to be able to offer their fans great digital content and unique game-day experiences,” said Norbert Teufelberger, CEO of bwin.party digital entertainment which owns the partypoker brand. “They are two of the most iconic names in American hockey and basketball with huge and loyal fan bases throughout New Jersey and the surrounding metropolitan areas. There is an affinity between playing in online poker tournaments and sports – winning is about having intense focus, stamina and a great competitive spirit.”
Included in the partnership is the integration of partypoker into the Devils and 76ers web sites and social media channels, as well as rights to broadcast television and radio advertisements during Devils and Sixers games.