Jan 22, 2014; East Rutherford, NJ, USA; A general view of ear warmers during the Super Bowl XLVIII stadium preparations press conference at MetLife Stadium.

Scarlett Johansson Super Bowl commercial for ‘SodaStream’ gets banned


Not all Super Bowl ads get aired, and SodaStream’s ad staring Scarlett Johansson didn’t make the cut. Not because it is too racy or controversial, because it rubs two other key advertisers the wrong way, at least according to the company’s CEO.

From USA Today:

Daniel Birnbaum, CEO of SodaStream, bitterly complained to USA TODAY late Friday that Fox rejected the Super Bowl commercial “because they’re afraid of Coke and Pepsi.”

This year’s rejected ad for the make-your-own soft drink company — which stars red-hot actress Scarlett Johansson sensually sipping her home-made soda — got nixed because it ends with her saying, “Sorry, Coke and Pepsi.”

The product allows consumers to create their own soda at home, challenging Pepsi and Coke’s products. Coca-Cola spokeswoman Lauren Thompson denied the accusations.

“I can confirm we did not pressure Fox,” Thompson said. “Other than that, we don’t comment on our competitors’ efforts.”

Here is the ad:

[h/t] USA Today

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