Jacksonville Jaguars to add 50-person pool cabanas to Everbank Field
And once again, the Jacksonville Jaguars show that they are very adept at forgetting they are a professional football franchise, and will do just about anything to drum up attendance at Everbank Field.
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This time it’s the addition of some 50-person luxury poolside cabanas to be sold at the stadium. Twenty of them to be exact.
Because nothing says smash-mouth, dirt-in-your-helmet, seething-fan football like some floating rafts and a cabana boy.
The cost for fans to get one of these day-spas overlooking a football field – a mere $12,500.
#Jaguars selling 50-person poolside cabanas for $12,500 @everbankfield. Story in SBD, Monday's SBJ. pic.twitter.com/G9RRLkJuqv
— Don Muret (@breakground) June 6, 2014
The cabanas are being added as part of a $63 million renovation to Everbank Field, and are being marketed as “group spaces for both season ticket and single-game buys.” Did no one think about renovating the Jags roster first? But, I digress.
Transparent ploys like this are as misguided in NFL stadiums as a SCUD missile. If there are serious football fans out there who want to lounge in a pool paying exorbitant prices for nachos, beer (or is it pina coladas?) and hot dogs, I’ll be happy to have them over to my house and they won’t even have to pay the $12,500 cover charge.
Would you pay over $12k to see a 4-12 team play live? Sound off below and let your voice be heard.
[H/T – BleacherReport.com]