Bruce Arians Has ‘Swag’ Says Arizona Cardinals

By Cory Buck | Nov 20, 2014

Nov 16, 2014; Glendale, AZ, USA; Arizona Cardinals coach Bruce Arians before the game against the Detroit Lions at University of Phoenix Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports /

Arizona Cardinals head coach Bruce Arians turned heads upon his arrival, but the team is buying in and contending for the playoffs as a result.

The Arizona Cardinals keep sustaining brutal season-ending injuries to key players and yet it hardly affects this team, which currently sits at an NFL-best 9-1 record. At center of this resurgence is head coach Bruce Arians, who has led his team with passion, intelligence and more than a little bit of swagger.

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The man Carson Palmer described as having “Tony Soprano swag” simply doesn’t let up with his players. His style is demanding, abrasive, but somehow humorous enough to take off the biting edge to his words.

As Larry Fitzgerald put it, per NFL.com, “If he told us it’s snowing outside in Arizona, we would put on a jacket and snow shoes.”

“He has such a unique gift of MF-ing them during the week and getting them to play hard for him on Sunday,” general manager Steve Keim said. “He works them and works them and breaks them down, and yet the players genuinely love him. It’s an art form. I’ve never seen anything like it.”

Arians has the Cardinals believing they can beat anyone and they’ll need that swagger on Sunday when they visit division-rival Seattle Seahawks, where the Cardinals were the only team to beat Seattle on their home field.

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