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Anheiser-Busch release details on their new Super Bowl ads

By Chris Craig

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Anheiser-Busch releases some nifty details on their new Super Bowl ads

A frightened puppy and life-size Pac-Man game are the themes Budweiser is using to push their suds on Super Bowl Sunday.

For their #UpForWhatever campaign, the Bud Light “Coin” ad invites a Pac-Man fanatic the opportunity to play a life-size game of Pac-Man.

In order to play, the fan has to insert a gigantic quarter into the makeshift video game with the help of his friends. What follows is a combination of Tron meets the Sid & Marty Krofft Show. C

reated by Energy BBDO (New York) the ad is a technological masterpiece.

Interesting facts behind the Super Bowl ad included:

  • The actual set for the Pac-Man game was the size of a basketball court. The entire set, the size of a football field.
  • The ghosts are actual talent on roller skates to simulate the floating action in the game.
  • 256 individually-programmed “pac pellets” and four “power pellets” were lit up and shut off by a vest worn by the participant
  • Over 45 different cameras were used, and 1,500 feet of continuous linear lighting lined the top of the game set.
  • A fleeing purse snatcher was crushed to death by the huge coin (unconfirmed)

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Budweiser’s #BestBuds campaign goes for the heart in “Lost Dog”.

In the commercial, a puppy belonging to the trainer of the world-famous Budweiser Clydesdales is rescued.  After a heartfelt moment in the barn with his buddy’s the puppy gets lost. While trying to find his way home a cover of The Proclaimers “I’m Gonna Be (500 miles)” plays. When a big bad wolf shows up to turn the cute puppy into an evening snack, the Clydesdales show up to help their friend.

The Super Bowl ad was developed by Anomaly (New York).

  • 8 puppies, 7 females and 1 male were used in the spot and were between 11-12 weeks old. Some of their names: Buster, Barley and  Hops.
  • The puppies in each had specific roles – the character strengths of each puppy were utilized in the ad shoot.
  • The cover of The Proclaimers hit song is by a band called Sleeping At Last.
  • Actor Don Jeanes reprises his role as Budweiser Clydesdale trainer for a third time.
  • Hollywood director, Ridley Scott’s, son Jake directed commercial.

Both ads are effective. I’m off to grab a beer. Perhaps a Budweiser.

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