Yahoo Finance: WWE is doomed for long-term failure

Deciding who faces Brock Lesnar at WrestleMania could be the least of WWE’s problems, as Yahoo Finance suggests the company is on the fast track to self-destruction.

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Trying to convince their fanbase that Roman Reigns is ready for main event status could be the least of WWE’s worries, according to Yahoo Finance.

The site took an in-depth look at WWE and found three key reasons why they feel the House That Vinny Mac Built is teetering on a potential meltdown. Two of them have merit behind the study, yet the piece is eye-opening as WWE is in the midst of the road to WrestleMania, which will be March 29 at the San Francisco 49ers new stadium.

Yahoo’s first reason is aging talent like Hulk Hogan, Ric Flair and the Undertaker will lead to the over-30 demographic to tune out due to a disconnect to WWE’s younger talent like Reigns, Seth Rollins, Dean Ambrose and Bray Wyatt. Another added factor to that is how the company has tilted its programming in a more family-friendly direction, a turn-off for the over-30 set that grew up on the Monday Night Wars and the Attitude Era.

Injuries is the second reason behind Yahoo’s theory. The nine-month absence of former WWE champion Daniel Bryan was the focus of Yahoo, which feels that the desire of keeping the matches from becoming dull carbon copies leads performers to take more risks.

With attendance (and ticket prices) at live events falling, the true sign of decline may be the fact fans have grown weary with seeing Reigns vs. Big Show for what feels like the 600th time and are longing for something fresh.

The third issue?

One Vincent Kennedy McMahon.

While Yahoo feels McMahon is the WWE’s biggest asset, their concern is what happens when the Genetic Jackhammer is no longer running the company. Translation: they’re not quite sold on having Triple H having control of the creative side of things.

Face it: no one really believes WWE is on the verge of doom. Even with in-ring issues, the company is celebrating the (slow yet eventual) news of having a million subscribers to WWE Network, which also led to a bump in the company’s stock. History tells us that there will be new faces to headline main events. It also tells us that all WWE needs is one hot storyline to revive its falling ratings for Raw along with perking up live events.

Still, WWE does need to improve its act. John Cena’s decade-long run as the company’s top man has grown stale, while McMahon’s desire to keep stressing “sports entertainment” is also leading to fans looking elsewhere for actual wrestling, which is slowly becoming more abundant.

Doomsday hasn’t arrived for WWE, yet there are small cracks that could get larger if the company chooses to ignore them.

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