Linsanity strikes again: Rockets vs. Pacers in Taiwan

Oct 5, 2013; Houston, TX, USA; Houston Rockets point guard Jeremy Lin (7) brings the ball up the court during the third quarter against the New Orleans Pelicans at Toyota Center. Mandatory Credit: Troy Taormina-USA TODAY Sports /

Linsanity is at it again, this time however, it’s in Taiwan.

Jeremy Lin and the Houston Rockets arrived in Taiwan on Friday as they get ready to face the Indiana Pacers for a NBA preseason game. Playing in Taiwan is special to Jeremy Lin, as that’s where his parents are from.

In a news conference in Taiwan, Lin said,

"I kind of see this as a once-in-a-lifetime opportunity. I don’t know if I’ll ever be able to come back and play a NBA preseason game here where my parents were born and raised."

According to ESPN,

"Taiwan is still in the throes of “Linsanity,” with Lin T-shirts and related paraphernalia popular on this self-governing island of 23 million people, 100-miles off the China coast."

I don’t know if the world is ready to give up the idea of ‘Linsanity’ just yet, as it looks like it’s still spreading across the world.

This game will mark the second one played in Taipei in the last four years, so gaining a new fan base is something Lin and the Rockets can easily achieve, even if it’s from the other side of the world. They are able to further brand their team as well as the NBA as a whole, which has been a goal of the league for years.

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