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Pros and cons of a Big 12 football championship game

By Rucker Haringey

Dec 5, 2015; Waco, TX, USA; A view of the Big 12 logo on a touchdown pylon during the game between the Baylor Bears and the Texas Longhorns at McLane Stadium. The Longhorns defeat the Bears 23-17. Mandatory Credit: Jerome Miron-USA TODAY Sports
Dec 5, 2015; Waco, TX, USA; A view of the Big 12 logo on a touchdown pylon during the game between the Baylor Bears and the Texas Longhorns at McLane Stadium. The Longhorns defeat the Bears 23-17. Mandatory Credit: Jerome Miron-USA TODAY Sports /
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Pro: Money

Many criticize college football for being all about the almighty dollar and it’s certainly a consideration the Big 12 must take into account when considering adding a title game.

While there’s some debate about how profitable championship games really are for FBS conferences, there’s no debate that they are profitable. Adding an extra game will make the Big 12’s TV package more attractive and will bring in the dollars.

That money, remember, trickles down to all of the schools in the league. The theory behind the revenue share is that it strengthens the overall quality of the league.

If you subscribe to that theory, the more money you produce via your television contract the more competitive your conference has the chance to be. If you’re able to elevate all of the teams in your league it should add to better bowl postseason revenue and larger TV contracts in the future.

The addition of a Big 12 Championship Game would mean more money for every program in the conference. If invested wisely, it could pay long-term dividends to a league that’s fallen behind college football’s heavyweights. In the current climate of college athletics, anything you can do to bolster budgets has to be done so that goes squarely into the pro column of this debate.

Next: Con: One more chance for a loss

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