Fansided

Nine times female sports fan engagement was condescending and sexist

By Dani Bostick

Apr 18, 2016; Oklahoma City, OK, USA; Dallas Mavericks center Salah Mejri (50) and Dallas Mavericks owner Mark Cuban celebrate after defeating the Oklahoma City Thunder 85-84 in game two of the first round of the NBA Playoffs at Chesapeake Energy Arena. Mandatory Credit: Mark D. Smith-USA TODAY Sports
Apr 18, 2016; Oklahoma City, OK, USA; Dallas Mavericks center Salah Mejri (50) and Dallas Mavericks owner Mark Cuban celebrate after defeating the Oklahoma City Thunder 85-84 in game two of the first round of the NBA Playoffs at Chesapeake Energy Arena. Mandatory Credit: Mark D. Smith-USA TODAY Sports /
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Aug 26, 2016; Tampa, FL, USA; Tampa Bay Buccaneers wide receiver Mike Evans (13) celebrates after he scored a touchdown against the Cleveland Browns during the first half at Raymond James Stadium. Mandatory Credit: Kim Klement-USA TODAY Sports
Aug 26, 2016; Tampa, FL, USA; Tampa Bay Buccaneers wide receiver Mike Evans (13) celebrates after he scored a touchdown against the Cleveland Browns during the first half at Raymond James Stadium. Mandatory Credit: Kim Klement-USA TODAY Sports /

2. Tampa Bay Buccaneers’ WOMEN OF RED

Coming up on September 21, the Tampa Bay Buccaneers are hosting their second-annual Epic Event at Raymond James Stadium for the WOMEN OF RED. I’m not sure why they write it out in all caps, but it sure seems appropriately assertive and strong.  What the site lacks in hot pink fonts, it makes up for with a lot of super-female-friendly content. The two stories directly below the announcement for the Epic Event, are articles about the Action Military Baby Shower. Below that, is a recap of the Moms Clinic. We all know women love to breed, so baby showers and mom-tivities are a fantastic way to engage the non-male fan base.

The Buccaneers’ mission for the WOMEN OF RED covers topics beyond breeding, babies, and momhood, since women also love fashion and Pinterest.

"RED will provide female Buccaneers fans with year-round educational experiences focused on providing a better understanding of the game, along with unprecedented access to their favorite team. In addition, RED will re-invent the female fan experience by providing insight into topics such as: what goes on behind the scenes on gamedays at Raymond James Stadium; how to maximize their gameday experience; how to blend personal Buccaneer pride with the latest NFL fashions; as well as tips on sharing their experiences and ideas via social media platforms such as Pinterest."

Whoa. This is great news for women who  habitually don a pair of jeans and their favorite players’ jersey on gameday. If that describes you, you are doing it wrong. Have no fear, though. The WOMEN OF RED are here to help you look even better.

Next: 1. NBC's Rio Olympic coverage

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