5 reasons the Chargers relocating to Los Angeles is the right move
By John Buhler
2. The Chargers are in need of a rebrand
By leaving behind a 55-year legacy in San Diego, it is in the best interest of the Chargers organization to go with a complete rebrand. Leave the powder blue jerseys, the lightning bolts, and maybe even the Chargers moniker behind.
Adopting a new nickname and color scheme could make the relocation go a bit smoother. It will give off the allure of an expansion team, but not the trying times associated with those bottom of the barrel rosters.
Let’s use the NHL for example. When the Quebec Nordiques left Quebec City in the mid-1990s for Denver to become the Colorado Avalanche, they won a Stanley Cup in their first year since relocation. In the NFL, once Tennessee dropped the Oilers moniker and became the Tennessee Titans, they went to a Super Bowl in their first year in the rebrand.
The Chargers roster is solid, albeit energy prone. Los Angeles can market its team any way it chooses, but creating a new identity might help them breakaway from the preconceived notions of the same sorry old Chargers. Rebrands do an absolute killing in moving merchandise. It makes too much sense for this football team to not go for a complete identity change with the move to Los Angeles.