SM Huddle Hat Trick: @DarrenRovell, Social Media Super Bowl & WWE Gets it Right with Royal Rumble


In this Sports Marketing Huddle hat trick, Brian Cristiano and Rob Cressy dish about Darren Rovell’s “Should You Work For Free” tweet, how & why the Super Bowl & Social Media go hand in hand, plus WWE’s magnificent storytelling at the Royal Rumble.


OTR-Of Course You Should Work For Free by Sports Marketing Huddle

Darren Rovell recently tweeted “If you are good at something, never do it for free. But how does your dream employer find out you are good at something?” This caused an uproar on social media from those who fail to play the long game and instead focus on short term monetization. Brian Cristiano and Rob Cressy weigh in on this topic and dish about why both of them have worked for free on multiple occasions and highly recommend it to others.

EP-141 How & Why Social Media And The SuperBowl Go Hand In Hand

The Super Bowl is the most watched event of the year and with it comes magnified attention across social media. For many the buildup to the Super Bowl, the parties, recipes, and real time conversation is more important than the game itself.

Brian Cristiano and Rob Cressy dish about how and why social media and the Super Bowl go hand in hand. Where should brands be putting their attention? Is it smart to be running Facebook ads during the Super Bowl? What are the social media fundamentals that brands should follow to increase success?

At the end Brian and Rob give actionable advice on what you can implement into your business on social media during the Super Bowl.

OTR – WWE Delivers on Royal Rumble Experience

The Royal Rumble was this past Sunday and after watching it Rob Cressy had to lay down some thoughts with Brian Cristiano about his experience. From the Facebook Live integration with HHH and advertising integration with KFC, to the way they tell stories and the level of fan engagement. The WWE delivered on all levels and is a model for how sports entertainment and content creation is done.

Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano

Twitter: @Brian_Cristiano
Instagram: @briancristiano

Rob Cressy

Twitter: @robcressy
Instagram: @rob_cressy

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