Japanese Pokemon commercial features Usain Bolt and it’s awesome

Aug 18, 2016; Rio de Janeiro, Brazil; Usain Bolt (JAM) celebrates after winning the 200m in 19.78 during the 2016 Rio Olympics at Estadio Olimpico Joao Havelange. Mandatory Credit: Kirby Lee-USA TODAY Sports
Aug 18, 2016; Rio de Janeiro, Brazil; Usain Bolt (JAM) celebrates after winning the 200m in 19.78 during the 2016 Rio Olympics at Estadio Olimpico Joao Havelange. Mandatory Credit: Kirby Lee-USA TODAY Sports /
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Pokemon found the perfect athlete to become a member of Team Skull

Pokemon is one of the most popular games ever created. Taking the world by storm in the 90s, Pokemon has become a staple of culture especially in the younger generations that grew up with it. Back in November, the newest games in the series were released worldwide and their popularity has maintained to this very day. So much so that Pokemon can afford to get some of the world’s biggest stars to help advertise their game.

The evil team in this year’s Pokemon is the dance-happy hip-hop inspired, Team Skull. Nobody takes these goofs very seriously, but they have some kick ass theme music and cool poses. There’s only one athlete in the world good enough at posing to hang with Team Skull, and that’s Usain Bolt. The Japanese Pokemon team saw this and recruited Bolt to become a member of Team Skull. He accepted.

Bolt appears with a pretty great quote “Even in a Pokemon battle, I’m number one”, and with Pikachu by his side he hits his now iconic pose. The Team Skull members in the background, and Pikachu, of course, follow suit. After that commercial ends another begins where Bolt says “Yo, we meet again. Don’t think you can run away.” and gets in a running position. Which, if I was the trainer Bolt was saying that too, I’d be terrified of what’s about to come next from the fastest man in the world. He then, of course, hits his famous pose once more.

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This is an excellent commercial, and really it’s been a long time coming when you think about it. Not only is he one of the world’s most famous athletes, but his name has an interesting translation. Per Kotaku, “In Japanese, “Bolt” is ボルト (boruto), and “volt” is ボルト (boruto), providing ample ground for endless Pokémon puns in Japanese, such as the Jyuu-man Boruto (100,000 volt, or “Thunderbolt” attack in English).”

There has never been a more perfect athlete to sponsor Pokemon.