In this Sports Marketing Huddle hat trick, Brian Cristiano and Rob Cressy talk about how MLB is using Facebook Live, why sports ratings are down, plus a cool app that allows fans to get their 15 seconds of fame while at a sporting event.
EP-167 MLB Using Facebook Live & Creative Ways To Execute It
Major League Baseball has launched Facebook live studio shows just in time for Spring Training. Content has included the first two innings of the Boston Red Sox game, “Bartolo Cam”, and a commercial shoot with Marlins Giancarlo Stanton.
Brian Cristiano and Rob Cressy dish about why more teams, leagues, and brands need to embrace Facebook Live and give the fans what they want. For teams with limited resources, what are some creative ways they can make this happen? Is there anything about being all in with Facebook Live that we are overlooking?
At the end Brian and Rob give actionable advice on what you can implement into your business from MLB launching Facebook Live shows.
EP-168 Why Are Sports Ratings Down?
Sports ratings are down across the board for the major sports. Why is this?
Brian Cristiano and Rob Cressy dish about why declining sports TV ratings are only telling one side of the story. It’s not as much about the sports themselves as it is about how sports fans are consuming sports content on multiple platforms, not just TV.
At the end, Brian and Rob give actionable advice on what you can implement into your business from sports ratings being down.
EP-169 Giving Fans Their 15 Seconds of Fame
Everyone loves to see their name in lights, especially fans at sporting events who are always trying to get on the Jumbotron, Kiss Cam, or get a quick glimpse on TV. 15SOF reached a partnership with Major League Baseball Advanced Media to deliver personal highlights and video footage to fans after they appear on TV on in-stadium Jumbotrons.
Brian Cristiano and Rob Cressy dish about how this level of fan engagement delivers value for both the fan and the team plus they break down how the app works. 15SOF is currently seeing 96% of users sharing their special moment across social media, which is an incredible number and speaks to the value they deliver.
At the end, Brian and Rob give actionable advice on what you can implement into your business from giving fans their 15 seconds of fame.
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