30 replacements for Roger Goodell
By John Buhler
16. The Kardashian Family
Like Mark Wahlberg, the Kardashian Family is everywhere. They are a tricky bunch, as they encompass multiple last names in the Greater Los Angeles empire. From that O.J. Simpson trial to that tape, the Kardashians have created the most influential pop culture phenomenon in the United States.
Kanye West and Caitlyn Jenner are part of this pop culture media conglomerate. Though technically the late patriarch did represent a former Bills running back, the NFL hasn’t exactly built this fake news empire in America. However, both the NFL and the Kardashians need ratings to survive. Both know a lot about that and that’s why this is a not-so terrible match in the potential Goodell replacements category.
There really is no demographic the Kardashians can’t try to find a way to relate to Americans. The NFL may be the biggest television show on five different networks, but not on E!. In a world of cord cutting and naming your kids after ridiculous nouns you stumble upon on an online dictionary, the only way the NFL increases its viewership is to add the Kardashian sauce into the NFL stew.
Kanye will have the Super Bowl halftime shows on lock. Kris will run the day-to-day. Kim, Khloe and Kourtney will handle PR. The Jenner girls will run Snapchat and other stuff. Caitlyn does the draft. The Kardashian Family will wisely outsource punishment to the many men who have at one point been a part of the empire but no longer. Guys like Kris Humphries, James Harden and maybe even Lamar Odom could be a little fired up in levying fines and discipline.