Kyle Kuzma tweets at halftime — or does he?

A cryptic tweet was sent from Kyle Kuzma’s account last night. Adding intrigue, it was sent during halftime of a game he was playing in.

If you’re reading this, then there’s a good chance that you, like me, spend far too much time online. NBA players are less likely to be terminally online as they’re generally devoted to doing things like improving their game, and also have all the entertainment options of a young multi-millionaire, which makes an endless refreshing of Twitter probably seem a bit less enticing than it does to me when I’m trying to procrastinate at 2:00 in the afternoon.

Kyle Kuzma, though, apparently fell victim to a Twitter addiction by cryptically tweeting “@Ballislife” at 8:48 PST last night, which would have been at halftime of the Lakers game against the Chicago Bulls. Was he trying to say “Ball is life” as a declarative statement, or use it as a hashtag before accidentally using the @ symbol? Or was he just trying to make contact with the account for some unknowable reason?

However, amusing as the story is, it was probably none of the above. Most likely, it was a member of Kuzma’s PR team who accidentally sent a Tweet, regardless of the fact that his client was currently playing a professional basketball game.

The NBA currently does not allow players to post on social media from 45 minutes before a game until after the media leave the locker room postgame. It was a policy inspired nearly a decade ago by Charlie Villanueva’s iconic halftime “twitt,” against the Celtics in March 2009. Perhaps more clarity about the origin and purpose of Kuzma’s halftime tweet will emerge if and when the NBA chooses to fine him. Regardless, Villanueva’s post remains the GOAT of in-game social media postings, at least for the time being.