Super Bowl 2013: 15 Best Super Bowl Commercials of All-Time

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10. Pepsi vs. Coke Chimp Experiments (1994)

We all love some good drama and nothing is better than when a company produces a sucker punch ad and it kills with consumers. For years Coke and Pepsi have been battling for sugary supremacy but in 1994, Pepsi threw a knock out punch. At the height of the grungy 90s scene, Pepsi helped push the country into a new mindset with their chimp experiments commercial.

We start in a dingy lab where two chimps are being tested — one drinking Pepsi, the other Coke. As you may expect, the one who drinks Pepsi becomes a super intelligent Planet of the Apes type chimp while the other one buggers off and calls the lab to report where he is. Turns out he “lost interest” in Coke, bough some Pepsi and is now living it up with some hot chicks and his soda.

God I miss the 90s.

9. Pepsi – The Inner-tube (1995)

Pepsi followed up their Chimp ad with another funny ad featuring a kid getting sucked into a Pepsi bottle because he was literally trying to suck every last ounce of Pepsi out of his glass bottle. Try and run this ad today and you have people complaining about how the child is being endangered by being sucked into a Pepsi bottle, and others whining about the idea of a child desperately trying to suck up every last drop of his sugary soda.

Is it a health and fitness ad, no. Is it a hilarious trip back to what it was like to be alive in the mid-90s, you bet.

8. Budweiser – Zebra Referee (2002)

Budweiser did something very amazing from a cinematic and creative point of view in 2002. If someone asked you to make a 30 second commercial with no music, only two lines in the entire ad and make it absolutely hilarious, not many people would be able to do it.

But someone at Budweiser had the brilliant idea to produce this 2002 Super Bowl commercial that featured roughly ten words and a whole lot of laughs afterwords.

This commercial is funny — no, I believe it’s hilarious.

7. Bud Light – Satin Sheets (2002)

Slapstick humor is a staple of Super Bowl commercials and Bud Light nailed it in this 2002 ad. It’s an old and clichéd joke that gets jazzed up with a whole new premise and execution. What do men love more than sex and women — beer, so naturally, even if a beautiful model is begging an unattractive nobody to have sex with them, the only thing that gets them hot and bothered is the prospect of ice cold Bud Light.

It’s got humor, it’s a new twist on an old joke and it got serious airplay throughout the year, which is rare for a Super Bowl ad. I’m pretty sure I saw this ad air the other day on some channel, just to give you an idea of how timelessly silly this commercial is.

6. Pepsi – “Coke” Vendor Gets Busted (1996)

Here’s another killer entry from the classic Coke vs. Pepsi war that hit it’s peak back in the 1990s. Like so many ads similar to it, everything just has a classic 90s feel to it, but it also has a relevant feel as well. If the Coke vs. Pepsi war was actually a thing still, it’s very possible this is the type of commercial we could see today. Basically, the premise is a Coke vendor finishes stocking his product, but grabs a Pepsi as a reward for himself — and all hell breaks loose.

Everything about this ad is amazing, from the actors flawless portrayal of a dimwitted vendor (something so subtle as placing a can back onto a shelf is made hilarious in this ad), to the Hank Williams song playing in the background. This ad was and still is an instant classic.