How much does iPhone X cost?

Tim Cook, chief executive officer of Apple Inc., speaks about the iPhone X during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 12, 2017. Apple Inc. unveiled its most important new iPhone for years to take on growing competition from Samsung Electronics Co., Google and a host of Chinese smartphone makers. Photographer: David Paul Morris/Bloomberg via Getty Images
Tim Cook, chief executive officer of Apple Inc., speaks about the iPhone X during an event at the Steve Jobs Theater in Cupertino, California, U.S., on Tuesday, Sept. 12, 2017. Apple Inc. unveiled its most important new iPhone for years to take on growing competition from Samsung Electronics Co., Google and a host of Chinese smartphone makers. Photographer: David Paul Morris/Bloomberg via Getty Images /
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The rumors about the cost of the newest and hypothetically greatest iPhone are true.

Apple has never priced its newest devices so that everyone could afford them. The company does reduce the cost of older tech, but the latest and greatest always come with a bit of a hefty price tag, and nowhere is that greater than with the upcoming iPhone X.

As many Apple watchers surmised ahead of time, the company used its annual Special Event to not only roll out the iPhone 8 and iPhone 8 Plus but also something it wasted no time trumpeting as the “future of smartphones.” It’s called the iPhone X (pronounced “iPhone 10,” as in a Roman numeral, for the 10th anniversary of the iPhone line) and it will easily be the most expensive new iPhone to date.

How expensive? The iPhone X starts at $999 for the 64GB model, and one guesses that buyers will mostly bypass that one and go right for the 256GB device, which will cost even more. Naturally, cellular carriers and contracts mean most people won’t pay exactly those amounts, but they are still eye-popping price tags.

What do you get for a G? A new “super retina display,” for starters, stretching from edge to edge both horizontally and vertically and using OLED technology in an iPhone screen for the first time. There’s no home button, as you simply swipe up to go home.

Next: Everything Apple announced at the iPhone 8 event

Face ID was also a big selling point at the event. Simply put, the device will unlock when you look at it, using the unique contours of your face as the determining factor. Apple claims the technology makes it 20 times less likely to unlock for the wrong person than Touch ID, which was already pretty secure at a 50,000-to-1 chance of a false positive.

The Special Event also showed off improvements to the camera and AR capabilities, but except for the display and Face ID, there didn’t seem to be a quantum leap forward in the overall specs vs. the iPhone 8, especially since both phones will use the same A11 Bionic chip. For those willing to make the plunge, though, the iPhone X will be available for pre-order on Oct. 27 and begin shipping on Nov. 3.