The Lingerie Football League has announced a press conference in Los Angeles set for January 9th. The press conference is expected to announce a “major rebranding” for he female football league, which would include some changes to the uniforms and a new name.
The LFL released a statement on the upcoming press conference:
Nation’s fastest growing sports league’ (NBC Sports), Lingerie Football League (or ‘LFL’) officials have announced there will be a major re-branding which could include as much as a name change, uniform and game equipment modification of the league heading into its 4th season in the United States as it prepares to further brand the sport internationally.
The rebranding is being done in hopes of shifting the focus from women running around in lingerie — that is sort of what you ask for when you brand the sport with skimpy outfits and suggestive camera angles — to putting the focus on the athletes and their actual skill set.
“This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibility as a sport or continuing to be viewed as a gimmick. … In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes”, said LFL founder and chairman Mitchell Mortaza.
For the women involved in he Lingerie Football League, it is nice to see the league shifting focus to actual skill. Believe it or not, there are some incredible talented women and division one athletes that grace the LFL gridiron.
Tune back in on January 9th to see what new changes have come to the league.