University of Georgia Athletic Association has announced a new brand identity on Tuesday as part of their partnership with Nike, the school announced. The re-branding will include a new focus on logos as well as some adjustments to the fonts and numbers used on team’s uniforms throughout the university.
“We’re excited about this program whose guidelines embrace the history and tradition of Georgia Athletics and positions the Georgia brand to reach a continually expanding and evolving audience,” said UGA Director of Athletics Greg McGarity. “This program will also bring a more consistent look to our logos, uniforms, field markings, and other areas where our marks are displayed.”
The updated identity system still prominently features and reaffirms the traditional Power “G” logo as the primary brand identity. The long-standing color palette of red, black, white and silver have been refined in order to allow for instant team identification. A newly-developed customized primary and secondary letter and number font will provide a consistent, distinctive look for all Bulldog athletics teams. The graphic “GEORGIA” and “BULLDOGS” wordmarks will become consistent visual symbols of the Georgia Athletics organization, and the Bulldog logo has been refined in order to reflect the strong, iconic characteristics of the animal itself as well as the spirit of The University of Georgia Athletics.
Georgia worked closely with Nike for 15 months to develop the new brand focus.