It’s not uncommon for NBA or NHL arenas to add in additional fabricated items to their stadiums, say like crowd noises to enhance the experience of fans. But adding in smell? Yep, that’s exactly what the Barclays Center, home to the Brooklyn Nets, has been doing.
According to DNAinfo New York, the Brooklyn based venue has been pumping their own signature scent through the vents.
…As the last few fans rushed through the arena’s front doors, the brisk breeze that followed them gave way to a distinct aroma: a fresh-smelling fragrance with citrus notes that some call the arena’s “signature scent,” in the words of one Twitter observer.
What is the smell? A source familiar with the matter said it’s the work of ScentAir, a company that manufactures custom fragrances pumped into the air at theme parks, stores and hotels around the world. The odors function like mood music for your nose. They’re meant to enhance the consumer experience and build brand identities.
Odd as it might be though, the Barclays Center isn’t the only arena who has subscribed to the idea Febrezing their venue on a massive scale. According to the report, both Phillips Arena (Atlanta Hawks) and Cowboys Stadium (Dallas Cowboys) have used the ScentAir technology while the St. Louis Rams‘ Edward Jones Dome has their own “cotton candy” scent.