Feb 28, 2013; Tampa, FL, USA; A detail of a New York Yankees logo painted on the field for a spring training game against the Toronto Blue Jays at George Steinbrenner Field. Mandatory Credit: Derick E. Hingle-USA TODAY Sports

New York Yankees TV Ratings Down Nearly Forty Percent

No Derek Jeter. No Alex Rodriguez. A hurting Mark Teixeira. A broken Curtis Granderson. Needless to say, the New York Yankees roster resembles more of a MASH unit than it does an actual baseball team and apparently, it’s beginning to show in the TV ratings.

According to a report from the Wall Street Journal, the Yankee broadcasts on the YES Network are down nearly 40% from the numbers last year.

Per the WSJ:

Through Wednesday, the average ratings for Yankee games on the YES Network were down 38% compared to the same period last season, according to Nielsen figures.

The drop is even more remarkable when you consider that last year’s ratings were the Yankees’ lowest since 2003.

There is a suggestion that given the improvement of some fellow local teams, the Yankees are feeling the brunt:

It’s possible that the Yankees have been hurt more by other local teams than anything else. The Knicks, Nets, Rangers and Islanders all made the playoffs this spring, which gave the Yankees more competition for eyeballs than usual, even with the Mets being such an eyesore.

That all said, despite the Yankees insane amount of injuries, the Bronx Bombers are still getting it done as they have a 37-31 record, though, that’s only good for third place in the competitive American League East.

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Tags: MLB New York Yankees

  • DrJLD

    As one can see, on the field and now with their ratings (which means less money), the Steinbrenners are horribly short-sighted. They claim they do not want to pay any luxury tax to build a winning and attractive (for advertising income) team, and th3en they go out and invest in soccer.

    As a Yankee fan (since 1951), I am appalled that they would place the franchise in jeopardy while pursuing another expensive sport. This is clearly a betrayal of their father, the Yankee franchise, and their loyal fans.

    Unless things change, I see us returning to the corporate days of CBS which nearly destroyed the team.
    A typically poor American education was squandered on these two. All they seem to care about is today, and not building for today6 and all the tomorrows.

    I put full blame on them for the current state of the team!

    • tillzen

      As I read your hocus pocus opus I realized that the “Dr.” in your name was ceremonial and that you typed such malarkey while wearing a tin foil hat. It is hard to know where to start the debunk. Your selective memories of George Steinbrenner seem muddled nostalgia over an era true fans miss not one bit. George was a dopey nut who knew less about baseball than anyone;except possibly you?The Yanks current malaise has nothing to do with soccer, the American education system or belt-tightening and everything to do with baseball itself. If ownership is guilty of anything it is the rot of a monopoly which has failed to adjust to the death of the old economy. Look only to the Angels and Dodgers to see similar economic cluelessness within a league-wide failure to adapt to reality. Baseball is dying and the Yankees’ ills are no worse than the games’ itself. I love the game and even I think its slow and economically nonviable. Unless the game itself changes (and fast) it will become just like boxing, golf and tennis. Look only to the list of most expensive ballparks to visit to see identical attendance drops in every team listed. The Yankees, (like baseball itself) must adapt to the emerging “new” economy and to a youth culture with the attention span of humminbirds to re-imagine this great game from the field up or continue to rot from the league office down. Don’t hate the players Doc, hate the game.

      • DrJLD

        Insults do not impress me. I am a respected neurologist and I do not wear hats (including tin-foil ones.

        As for my opinions, or yours, they are just that…opinions. I am entitled to none just like you are entitled to yours.

        I was not talking about game attendance, but media ratings, whichh determine advertising rates and TV contracts. Given your apparent high intelligence, I am surprised you did not see that. But, neither of us is perfect or has perfect answers.

        You make many good points. However, I do believe that loss of advertising income coupled with investments in other areas weakens the brand name from a poor team on the field. Economics and business acumen suggests that the Yankees need to put the best possible team on the field no matter what conditions are in the sport. Other teams are doing this, why not the Yankees? It is no doubt very difficult to do, but constantly hiring old players and not giving the young players a chance to prove themselves is short-sighted. The Yankees must be winners to stay on top financially.

        I don’t hate anyone in baseball…not the players, owners, or the game itself. Funny how hate creeps into this discussion.

        My ultimate point is that the general partners (Steinbrenners) are responsible for finding a way through this financially. They have shied away from making this team strong by deciding to act as though the Yankees are a poor team without any ability to add talent that is young and productive. Sports, including baseball, are for youth with some veterans studding the roster to provide experience and stability. But, a whole roster made up primarily of fading players is not wise. The Yankees are the most financially able team in baseball, and probably of all sports. Putting a loser on the field causes a slew of negative consequences that will impact them for some time to come.

        Baseball is not dying. However, you sound like someone who wishes it would. Please save such vitriol for other folks who hate sports. Sports, and baseball, speak to deep places in the human psyche, and have for millennia.

        And, show some respect to those with whom you disagree, and who may know more than you do. If you notice, I did not insult your intelligence or call you names. Disagreement can happen without such sarcasm or name-calling.

        Thank you for your comment!

  • Jim S

    I think the rating are low because of the restrictive nature of the YES network. As a DISH customer I get almost none of the games, even if they’re broadcast on an additional channel, because I live in New York State, even though I’m 200 miles from the stadium. My wife and I were die hard fans, but are so pissed at the way the games are withheld we just feel like they can go to hell. I remember the same thing happening to boxing when they went to all pay per view several years ago. Everyone watched boxing when they could keep up with it on a weekly basis. When you only get to watch a Yankee game every two or three weeks, it’s tough to stay interested. Sometime we don’t even watch when we could on another channel .
    As for the Steinbrenners, haven’t they been responsible for keeping the team at the top for XXX years ? I know people love to hate them and the Yankees, but very few can give a good reason without it sounding like jealousy .

  • Z_Lauren_Z

    As a Yankee fan of 30+ years who watched every game of the dreadful 80s and early 90s I have tuned out because it has been made abundantly clear to me that Hal is no George. George cared about winning – Hal cares about the bottom line and the luxury tax threshold.

    He is going to learn soon enough that the Yankee name is not enough.

    Ownership did not do ONE SINGLE solitary thing over the off-season to try and make this team better – instead going after aging, washed up players to try to cobble together a line up.

    They expect Yankee fans to shell out money hand over fist to watch this team we want to watch exciting players.

    These days if I do watch a game I tend to fast forward any at bats that do not include Cano, Ichiro or the new kid Almonte – all of the other players could put you to sleep.