While companies flock to professional athletes to endorse their products or brands, they don’t stick around through the hard times. New Englands Patriots tight end Aaron Hernandez is learning this lesson the hard way.
If Tiger Woods adultery and curious car wreck caused him to lose endorsements it should come as no shock that companies with endorsement deals with Hernandez are cutting ties.
According to USA TODAY:
Cytosport released a statement saying it was terminating its contract with Hernandez, “effective immediately.”
Cytosport is a sports nutrition company and the troubled tight ends name and picture have been removed from the company’s website already.
Hernandez is linked to an ongoing homicide investigation in North Attleboro, Massachusetts. While he hasn’t been any formal charges accusing him of the murder this has been one of the oddest situations with lots of question marks.
There were reports that Hernandez destroyed evidence including cell phones and a home surveillance system. Aaron Hernandez has not been arrested yet, but that it seems like only a matter of time before he is arrested for one of several possible charges.