Broncos President: “We’re Not Perfect, We’ve Made Our Errors”

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Sept 8, 2011; Denver CO, USA; Denver Broncos president Joe Ellis speaks during a media event to unveil the new stadium signage at Sports Authority Field. Mandatory Credit: Ron Chenoy-USA TODAY Sports
Sept 8, 2011; Denver CO, USA; Denver Broncos president Joe Ellis speaks during a media event to unveil the new stadium signage at Sports Authority Field. Mandatory Credit: Ron Chenoy-USA TODAY Sports /

The Denver Broncos are getting a lot of criticism publicly for how they’ve handled the missteps by executives within the organization. Specifically, the Broncos are getting called out for sweeping one DUI under the rug only to have a second within a month.

Even former players are calling out the organization and labeling their handling of the situation as “cowardly.”

“We’re not perfect. We’ve made our errors. We admit it. You can say we apologized for it — but I think an apology rings hollow when you run into the back of a police car or you’re blowing a blood-alcohol limit that’s three times the legal limit. I don’t think fans, I don’t think the public, I don’t think anybody wants to hear an apology,” Denver Broncos President Joe Ellis told the Associated Press.

That really only addresses the most recent DUI arrest so far.

“So, I think you have to acknowledge your mistakes and you have to fix them and you have to do that the right way,” Ellis said. “There’s a lot of things we do. We offer programs, we offer a lot of help, there’s a ton of stuff the National Football League makes available to all the teams in an effort for them to avoid this kind of thing. In this case, we had two guys that couldn’t do it. And that’s just sad. That’s too bad. But we’re going to move on and our hope is that you won’t see this kind of incident from an employee again.”

Well he finally acknowledged the second (errr… first) DUI in that part of the statement. But what hasn’t been explained, is why didn’t they acknowledge their mistakes and fix them, and do it the right way in June. Maybe Tom Nalen is right.