According to Wikipedia, Nike earned $24.1 billion the 2012 fiscal year. The brand alone is valued at over $10 billion. With all that money and success, you’d think the company would be able to hire someone with the geography knowledge of a below-average fifth grader.
Nike recently released a shirt with the Carolina Panthers logo superimposed over the state of South Carolina. Now let me say there is nothing wrong with South Carolina. I hear it’s nice there. The Carolina Panthers, however, play in North Carolina.
The error was first pointed on on Scott Fowler’s blog. The shirt has since been removed from the official Nike website, but it was selling for $32.
Of course, this error won’t have apocalyptic consequences, but that doesn’t mean it isn’t kind of funny. Nike spends ungodly sums of money ensuring Oregon Duck football players look like they are drenched in metallic techno vomit hues (and I’m even a Duck fan), yet they drop the ball on what should have been an easy assignment.
To be fair, though, it’s hard to fault the company for an error in US geography when all their apparel is made overseas by children.
[Source: Scott Fowler]