The Dallas Cowboys were named the NFL’s Most Valuable Franchise, according to Forbes top 50 list, for the sixth consecutive year. The Cowboys came in at #5 with a value of $2.1 billion. They’re also the second most valuable American sports franchise behind only the New York Yankees.
The Cowboys have been the NFL’s most valuable team since 2007 thanks to the league’s highest sponsorship and premium seating revenues–a combined $200 million. The ‘Boys inked QB Tony Romo to a six-year, $108 million contract extension in March despite only one playoff win during his eight years under center.
The Dallas Cowboys lack of success hasn’t hurt their value over the years.
The average team is worth $1.24 billion, up 16% from last year. The are 33 teams worth more than $1 billion versus 24 in 2012. Two years ago no team passed $2 billion, now there are 5 over that threshold including 2 over $3 billion.