The Dallas Cowboys declined sponsorship when building and opening the new Cowboys Stadium in Arlington. That has changed, and Dallas Cowboys insider for 105.3 FM The Fan, Mike Fisher, has reported that AT&T will be the stadium’s new sponsor.
How exactly the stadium will be named hasn’t yet been determined, the Cowboys are still trying to figure out how to include AT&T in the title. AT&T sponsors college football’s Cotton Bowl, which is played in Cowboys Stadium after moving from the Cotton Bowl in Fair Park, near downtown Dallas.
Mike Fisher writes says that the $700 million bid by Farmers Insurance and a proposed new stadium in Los Angeles, as well as Levi’s $220 million deal with the San Francisco 49ers new stadium “re-set” the framework for the conversation.
There are still no details about the deal yet. But the discussions between AT&T and the Cowboys once centered around a $25 million per year fee. AT&T could have come around to the Cowboys terms.
Stadium naming rights: American Airlines? RT @fishsports Cowboys 'business' story is about to explode onto scene. .. Any guesses?
— OCC44 (@OCC44) July 22, 2013
Source: #Cowboys havent decided on how exactly to 're-name' Stadium w inclusion of AT&T coming rights deal. #KeepItClassy
— fishsports ✭ (@fishsports) July 22, 2013
Farmers Ins (700M in LA) & Levi (220M in SF) helped 're-set' $ talks re new AT&T naming rights to #Cowboys Stadium, source tells me
— fishsports ✭ (@fishsports) July 22, 2013
Im told #Cowboys once turned down $25M a year from AT&T for naming rights. This richer than that?! @1053thefan
— fishsports ✭ (@fishsports) July 22, 2013
UPDATE [7/25/13]:
The Cowboys announced at a press conference that the name they’ve decided on is “AT&T Stadium.”
Jerry open presser by saying, "Welcome to AT&T Stadium, home of the Dallas Cowboys.'
— Jimmy Burch (@Jimmy_Burch) July 25, 2013
Just posted on Jumbotron. pic.twitter.com/NPnOvVvetk
— Jimmy Burch (@Jimmy_Burch) July 25, 2013