Dallas Cowboys gets sponsor for Cowboys Stadium

Mar 31, 2013; Arlington, TX, USA; A general view of Cowboys Stadium prior to the South regional final game between the Michigan Wolverines and the Florida Gators at the 2013 NCAA Tournament at Cowboys Stadium. Mandatory Credit: Kevin Jairaj-USA TODAY Sports

The Dallas Cowboys declined sponsorship when building and opening the new Cowboys Stadium in Arlington. That has changed, and Dallas Cowboys insider for 105.3 FM The Fan, Mike Fisher, has reported that AT&T will be the stadium’s new sponsor.

How exactly the stadium will be named hasn’t yet been determined, the Cowboys are still trying to figure out how to include AT&T in the title. AT&T sponsors college football’s Cotton Bowl, which is played in Cowboys Stadium after moving from the Cotton Bowl in Fair Park, near downtown Dallas.

Mike Fisher writes says that the $700 million bid by Farmers Insurance and a proposed new stadium in Los Angeles, as well as Levi’s $220 million deal with the San Francisco 49ers new stadium “re-set” the framework for the conversation.

There are still no details about the deal yet. But the discussions between AT&T and the Cowboys once centered around a $25 million per year fee. AT&T could have come around to the Cowboys terms.

UPDATE [7/25/13]:

The Cowboys announced at a press conference that the name they’ve decided on is “AT&T Stadium.”


Topics: Cowboys Stadium, Dallas Cowboys, Jerry Jones

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  • CHARIEWAYNE

    Tom Landry Stadium presented by AT&T sounds great to me.

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