Jul 23, 2013; Dallas, TX, USA; Texas Longhorns cheerleaders and mascot Hook Em pose for a photo during the Big 12 media days at the Omni Dallas Hotel. Mandatory Credit: Kevin Jairaj-USA TODAY Sports

Texas Longhorns top college royalties list for eighth straight year


The Texas Longhorns can add another year to their already impressive record, as they have lead the nation in college/university royalties for the eighth straight year. They have the most royalties of any school represented by the CLC (College Licencing Company). They cover all major schools except for a few: Michigan State, Ohio State, Oregon, and USC.

The rest of the top 10 schools consisted primarily of the SEC: Alabama (2), Kentucky (5), LSU (6), Georgia (8) and Arkansas (10).

According to an article on ESPN.com,

The list, which represented royalties on the $4.6 billion annual college merchandise business, reflects money collected by schools on sales of gear from July 1, 2012, to June 30, 2013.

 

The biggest slide in merchandise royalties was Penn State, likely due to the Jerry Sandusky scandal. Penn State dropped from 10 to 12 last year and fell seven more spots this year to No. 19.

 

Nike was the No. 1 apparel licensee among college teams, while EA Sports, whose college game is the subject of two current lawsuits brought by former players, was the top non-apparel licensee. Although the NCAA recently announced it would take its name off the game, CLC says it will continue to license the school logos for future games.

It’s interesting to see trends like this, because there are many possibilities as to why certain schools or companies have more or less royalties than others.

Tags: NCAA Texas Longhorns