After facing each other in the past Super Bowl, Baltimore Ravens quarterback Joe Flacco is teaming up with the man he out-dueled in February in San Francisco 49ers QB Colin Kaepernick, but they’re not exactly doing it with a relation to football.
No, the two NFL stars are teaming up to help satisfy your hunger needs with McDonalds, as the two have released a video together with them featured in the popular fast-food industry.
Bruce Horovitz of USA Today has more on the new commercial.
“The best ads come from simple stories, and this is a timeless one,” says Allen Adamson, managing director at Landor Associates, a consulting firm. Even then, he says, it won’t be a slam-dunk for McDonald’s.
“What made a good story the first time around was the magic between Jordan and Bird — the chemistry felt real,” Adamson says. “This has the foundation to be a big idea, but it all depends on getting the details right.”