September 30 2012; Denver, CO, USA; Denver Broncos quarterback Peyton Manning (18) during the game against the Oakland Raiders at Sports Authority Field. The Broncos defeated the Raiders 37-6. Mandatory Credit: Ron Chenoy-USA TODAY Sports

Store to give away million dollars worth of appliances if Denver Broncos shutout Oakland Raiders

There’s a lot more riding on just the standings in the AFC West this weekend as the Denver Broncos take on the Oakland Raiders.

There’s a million dollars worth of appliances, which includes refrigerators, washers, dryers and more at stake.

See, Appliance Factory, a local store in the Denver area is willing to give their customers over $1 million dollars worth of good for free – that is – if the Denver Broncos shut out the Oakland Raiders this weekend.

It’s not exactly a new deal – in fact – the company has been offering the promotion for the last decade or so, but given the Raiders’ offensive struggles and the challenging altitude in play, Monday’s game could be a costly one:

“We’d so love to give away what we sell,” Kevin Drako, the chief operating officer for the company, said Friday, “but Janikowski kicking in Denver is always a challenge.”

Drako said the promotion was tied to the Raiders because of natural Denver-Oakland rivalry of the past. Even though the Broncos have never been shut out by Oakland in Denver, the Appliance Factory does well from the stunt.

The company pays between $20,000 and $40,000 each year for insurance that will cover the cost should the Broncos come through. Premiums are based on projected sales during the week leading up to the game and how well the teams are playing at that point in time.

Appliance Factory says it expects to do between $1.2 million and $1.4 million worth of sales from Sunday to Sunday, when the promotion is running. Any item sold for between $399 and $3,000 is included in the promotion, which Drako said leads to a 45 percent increase in company-wide sales compared to an average week.

“We had a guy who heard about it who drove in from Nebraska,” Drako recalled.

Dick's Sporting Goods presents "Hell Week":

Tags: Denver Broncos Oakland Raiders

  • Chris Schroeder

    Fat chance Doncos. Prepare for a upset. Raiders are for real this time. Forget your spead of 14.5, forget the last 2 teams you faced with depleted defenses leading to your inflated numbers, forget the protection you got from the left side because that’s gone. Prepare for the #5 total defense in the NFL, prepare for an explosive offense that hasn’t even tapped into their play book yet because they were saving it for this Monday. Good luck shutting out the leagues leading rushing team. Hey Manning… lots of luck not getting your block knocked off. My prediction, Manning goes down in the first round. Lots of luck covering the spread even if you do win. But LOL to your hopes of a shutout.

    • dominusfaber

      Seriously? Denver has outscored Indianapolis, Jacksonville and Oakland COMBINED over the first two weeks. Denver has held it’s opponents to a total of 81 yards rushing on 40 attempts which is a league leading 2.0 yards per carry average. Even if your team doubles it’s average points per game Denver still wins by nine.

      • Chris Schroeder

        Seriously! I don’t think the raiders will win. Very tough Bronco team indeed. However, with Clady out, Manning could very well be under more pressure than he has ever been under, and if doesn’t have the game of his life Raiders have a real possibility of winning this game. Putting Clark again Houston is like putting a Sheetrock wall between the raiders defense and Manning. Mannings quick release will be the only reason he doesnt get sacked 5 times.