There’s a million dollars worth of appliances, which includes refrigerators, washers, dryers and more at stake.
See, Appliance Factory, a local store in the Denver area is willing to give their customers over $1 million dollars worth of good for free – that is – if the Denver Broncos shut out the Oakland Raiders this weekend.
It’s not exactly a new deal – in fact – the company has been offering the promotion for the last decade or so, but given the Raiders’ offensive struggles and the challenging altitude in play, Monday’s game could be a costly one:
“We’d so love to give away what we sell,” Kevin Drako, the chief operating officer for the company, said Friday, “but Janikowski kicking in Denver is always a challenge.”
Drako said the promotion was tied to the Raiders because of natural Denver-Oakland rivalry of the past. Even though the Broncos have never been shut out by Oakland in Denver, the Appliance Factory does well from the stunt.
The company pays between $20,000 and $40,000 each year for insurance that will cover the cost should the Broncos come through. Premiums are based on projected sales during the week leading up to the game and how well the teams are playing at that point in time.
Appliance Factory says it expects to do between $1.2 million and $1.4 million worth of sales from Sunday to Sunday, when the promotion is running. Any item sold for between $399 and $3,000 is included in the promotion, which Drako said leads to a 45 percent increase in company-wide sales compared to an average week.
“We had a guy who heard about it who drove in from Nebraska,” Drako recalled.