This Sunday, Nascar driver Kurt Busch will look a lot like a fictional driver you may recognize, well, at least in regards to his firesuit.
Wonder Bread, who ‘sponsored’ Ricky Bobby (aka, Will Ferrell) in the hit movie Talladega Nights: The Ballad of Ricky Bobby will make their first true debut in Nascar this weekend when they sponsor Kurt Busch’s car for the highly anticipated race.
The famed brand is under new ownership after it was sold off as part of the Hostess bankruptcy sale and they figured what better way to get the name back into the bright lights than to essentially bring the movie back to life, well, at much as humanly possible.
Unfortunately, the paint job on Busch’s car isn’t an exact replica of that on Bobby’s car, though, it still has some of the finer touches.
“We’re all doing this for a good reason and that is the relaunch of the brand,” he said. “Wonder bread is back. It’s fun to have a black racecar all year long painted white. It’s a big difference. It’s a big look. It’s exciting. The fans know that the ‘Talladega Nights’ movie is part of the way of life at the track ”
Pretty solid marketing if I do say so myself.