A design project by Canadian artist Dead Dilly tried to take NBA jerseys, and imagine that brands designed the uniforms for different teams. Dead Dilly took the uniforms and redesigned them injecting designers or brands styles. Imagine if a corporation didn’t advertise on their jerseys but decided to design them to resemble their logo.
Or what if you’re favorite designer was able to inject their influence and style on uniforms. For the most part they’re awesome. Some make more sense then others. The Drake themed Toronto jersey makes sense because of the connection there. The Apple San Antonio Spurs jersey makes less sense, for example.
Still, its pretty interesting and cool.
“THE IDEA WAS TO PRETEND THAT BRANDS DESIGNED NBA JERSEYS. THAT’S ALL.”
Milwaukee Bucks jersey as Google:
What if street artist Banksy did the Clippers jersey?
If Drake and OVO got their hands on Toronto Raptors’ uniforms:
You can check out the whole project here.