May 21, 2013; Charlotte, NC, USA; NBA team owner Michael Jordan announces that the Charlotte Bobcats will change their name and branding to the Charlotte Hornets starting in the 2014 2015 season at Time Warner Cable Arena. Mandatory Credit: Sam Sharpe-USA TODAY Sports

Charlotte Hornets to reveal brand identity on December 21


On December 21, we will all officially see what the Charlotte Hornets are going to look like at half time of their game against the Utah Jazz. It will be the first of several events they call “Buzz Nights.”

It will be the “official unveiling of the Charlotte Hornets brand identity and will include the introduction of logos and wordmarks that will be utilized when the Hornets name returns for the 2014-15 NBA season” and “Bobcats Chairman Michael Jordan will lead the unveiling event during a special on-court ceremony at halftime.”

“We are excited to introduce to our fans the next step in our overall brand identity as we transition to the Hornets,” said Bobcats Sports & Entertainment President & COO Fred Whitfield via the official press release. “Our fans were the driving force to bring back the Hornets name and we wanted to share this announcement with them. In addition to the logo unveil, we are excited to celebrate the first of our five Buzz City Nights. These nights will provide great opportunities to honor the rich history of Hornets basketball with our fans in unique ways.”

Tags: Charlotte Bobcats Charlotte Hornets

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