On Thursday, multiple reports had surfaced that the NFL was nearing a deal and/or that they had one in place with DirectTV to keep the Sunday NFL Ticket package exclusively on the satellite television provider. However, the NFL has responded to those reports by saying that they currently have no deal in place.
“We do not have an agreement. Any speculation or reports to the contrary are not accurate,” NFL Media Group VP/Communications Alex Riethmiller toldSports Business Daily.
While a deal may not be done, DirectTV seems to be optimistic that something could come to fruition.
There were previous reports that Google could make a play for the NFL Sunday Ticket Package that would allow games to be streamed live on YouTube, so it will be interesting to see how the bidding war plays out over the course of the next few months.
As far as NFL fans are concerned, having games available to stream on YouTube would make the service accessible to more fans across the country and that could prove to be the better business move for the league moving forward.