Bloomingdale’s to auction off 48 ‘haute couture’ helmets for the Super Bowl

Jan 27, 2013; New Orleans, LA, USA; General view of Super Bowl XLVIII logo at the media center in the Convention Center prior to Super Bowl XLVII. The Baltimore Ravens will play the San Francisco 49ers on February 3, 2013 at the Mercedes-Benz Superdome in Super Bowl XLVII. Mandatory Credit: Matthew Emmons-USA TODAY Sports

Are you excited for Super Bowl XLVIII? Do you want to own a unique piece of football apparel that will drive your friends wild with jealousy? Do you know what the phrase “haute couture” means without having to consult a dictionary? If you answered yes to all of those questions, then do I ever have a deal for you!

Starting on January 15, Bloomindale’s will be auctioning off a series of 48 designer helmets in order to raise money for the NFL Foundation. Frank Berman, Bloomingdale’s executive vice president of marketing, explained the collaboration to Women’s Wear Daily:

I don’t believe we have ever done a major collaboration with the NFL before this. Sports isn’t necessarily our strong suit. Certainly, players have made appearances for fashion labels, charities and special events. But there’s never been anything of this magnitude. The biggest piece is the collaboration with the NFL and CFDA.

Yeah, yeah, yeah, untapped markets and all that. Whatever. What the people really want to know is what the helmets look like. Well…



Personally, I like the one featuring the jewels and the spikes.

The bidding for each of the unique helmets will start at $248.

[Source: Women's Wear Daily]

Topics: Auction, Bloomingdale's, Helmets

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